In 2007, UK retailer Marks & Spencer launched a sustainability plan—a plan Jonathon Porritt called a “new benchmark” for major retailers. Plan A (“because there is no Plan B”) is a hundred point plan for the company, its suppliers, and its customers. In a nutshell, it sets out 100 commitments ... keep reading
Written by The Next Plays in October 2010, about Accreditation, Agriculture & Food, Branding, Climate Change, Coal & Oil, Corporate Social Responsibility, Economics, Emissions, Sustainability
It’s all too easy to take fore granted the process involved in the production of clothing, prior to it sitting pretty on your body. In a bid to provide track the value chain of its clothing, in 2008, Icebreaker introduced an internal label bearing a Baa code, which can ... keep reading
Written by The Next Plays in August 2010, about Accreditation, Agriculture & Food, Branding, Consumerism, Corporate Social Responsibility, Design, Industry & Business, Innovation, Sustainability
Established in 1978, Aveda developed one of the first globally-conscious beauty brands. With sustainability and environmental awareness at the core of its brand, it’s critical that Aveda can verify any claim it makes. The company operates on a “Soil to Bottle” traceability system, which tracks their sourcing processes with ... keep reading
Written by The Next Plays in August 2010, about Branding, Consumerism, Corporate Social Responsibility, Deforestation, Earth, Soil, & Landscape, Economics, Industry & Business, Poverty & Development, Retail, Sustainability

A TelstraClear project in Nationwide, New Zealand 
In January 2010, TelstraClear commissioned a survey of New Zealand youth aged 15-18 years old from throughout the country. The ... more »
New Zealand 
At TelstraClear, connecting people is at the heart of what we do. As the second largest full service communications provider ... more »