Posted on July 26, 2010. Listed in:
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Something for nothing is the most popular thing on the Internet. Freegreen offers detailed building plans for sustainability-minded house builders, renovators and remodellers. The business generates revenue by clipping the ticket of the architects, builders, and product and service suppliers featured on the website.
“It’s an interesting, trackable, and effective way to encourage people to use green products,” says Freegreen chief executive David Wax.
In order to avoid product bias, Freegreen acts as a transparent platform, offering ratings for each product from established third-party green certification programs such as LEED and NAHB, as well as information about performance through energy modeling research reports.
Freegreen is also adding a recommendation feature so community members can discuss each product or service, including builders, developers, and other service providers that list on the Freegreen site.
Essentially, Freegreen is a specialised storefront that provides detailed and usable ideas and information. It’s an elegant and credible introduction to the possibilities of sustainable house design, and the burgeoning industry that surrounds it. According to the founders, “the goal at FreeGreen is not to produce the greenest possible home but rather to provide a variety of different home plans that allow people to create homes that fit their lifestyles in a responsible and equitable manner.”
More at: http: www.freegreen.com
For the full case study, visit the NextPlay website
