The rules for marketing green promises are strict in NZ and many businesses break them by mistake.
This one-day course is designed for marketing professionals and anyone interested in targeting green / ethical consumers, or businesses greening their supply chain.
You will learn how to market your organisation effectively to these growing audiences. And how to ensure you comply with the relevant NZ advertising and trading law. You will become better equipped to manage the risks and opportunities of this major trend.
This inspiring, action focused course has been developed and is tutored by the MD of KD Consulting, Kath Dewar.
When? Friday 9 July, 8.30am - 4.30pm
Where? University of Auckland, Centre for Continuing Education, Short Street
How much? $548 +GST
Register online at www.cce.auckland.ac.nz/uoa/howtomarketsustainab...
I am very interested to hear from people with great green marketing case studies, greenwash horror stories and research into nz consumer and business buying trends in this area.
Getting ready to tutor this course again on 9 July and feeling very inspired by Dr Visser's talk at the Sustainable Leaders breakfast on Wed 23 June. Great content and told it like it is.
