I'm on a mission to do what I can to help NZ marketers and advertisers catch-up on the journey to sustainability.
The first thing I'm doing is teaching a 1-day Auckland Uni course on How to Market Sustainability on Oct 16th 09. The aim of the course is to support marketers grappling with the need to differentiate their organisations and avoid greenwash. And to help get some discussion flowing in the marketing industry.
I'm also keen to link up with other green marketers as we work out how to adapt an industry built to feed the mantra of endless growth for a sustainable future.
Mike T. 271°