We have been trying to drum up support for the concept of carbon neutral supermarket sections. This would then give organisations a market imperative to measure, offset and reduce their carbon emissions. It is part of a bigger picture of in regards to a concept of carbon accounting that we believe is the correct way of accounting (much like a goods and services tax).
We believe that appealing to the market is the only way that an endorsement such as carbon neutrality can make a difference. At the moment there is a poor business case for carbon neutrality, if there was a recognised route to market this would change. It is upto the retail gatekeepers to make this happen, inside or outside of a regulatory framework.
UK supermarkets have just been given a kick up the......
http://consumerfocus.org.uk/media/viewfile.aspx?filepath=1_20091109085851_e_@@_Consumerfocusgreentothecore.pdf&filetype=4
Perhaps a carbon neutral section is what they need!
From a New Zealand perspective (given that the vast majority of carboNZero products are wine, with a little bit of food) where else could a carbon neutral section be of national interest -
- Koru Lounge (thx Mike)
- Air New Zealand
- Interislander
- Duty Free
- Government Bars
- NZ Consulates and Embassy's
Beginning to enter the mainstream, roll on the supermarket section - http://www.marketingmagazine.co.uk/news/941600/Brands-footprints-carbon-labelling-schemes-begin-enter-mainstream/
A healthy heart section..........
A Natural Food section.....
Co-op's fairtrade selection.......
An organic section - why not one for products committed to reducing their carbon footprints
Carbon Label on Milk
A Carbon Neutral Wine Section......why not?
Kathryn H. 140°
Kelly L. 10°
Mike T. 271°
Vicki B. 25°
This looks great, how could I help? The video link is private so only friends of the poster can watch it
I think your onto something here guys!
We think so too - lets see if the Celsias network can do what it was designed for and find us some retail benefactors (preferrably with a liquor license!).
There is always the restaurant wine list as well!!!!!