For so long we've been told that allowing business to have its way with the environment will benefit us in the long run with cheaper/ better/ higher standard of living....all we got was cheap stuff that breaks. With out last few drops of high grade liquid fuel I demand high quality products that will last forever...this is the last hurrah, lets make them give us the quality we deserve.
sustainable entrepreneur Saul Griffith famously said: "I want to issue everyone with a Rolex and a Monte Blanc at birth"
The idea being they will never need another watch or pen again...