By Annabel Mcaleer
Posted on Oct. 21, 2009. Listed in:
Want proof that a sustainable New Zealand sells? Check out the winelist at a small country restaurant in the UK.
Imagine my surprise when, going for a family dinner at a small neighbourhood Thai restaurant in a small English country town, Yealands Estate turns up on the wine-list.
A Kiwi wine featuring on a British wine-list is no surprise—but the way it's being promoted is something very new.
Rather than dwell on the flavours (and with a wine list that long, they do all start to sound the same after a while), the menu shouts: "New Zealand's first environmentally sustainable winery with its very own wind farm!"
And if the proprietors of a small country restaurant can spot sustainability as a marketing opportunity, you can bet it's starting to happen all over the world.
This piece was originally posted on the Good magazine website.
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