By Celsias Team
Posted on Oct. 27, 2010. Listed in:
These days, corporate social responsibility, or CSR, is becoming an increasingly critical component of successful business. Making money is no longer the bottom line, with shareholders increasingly demanded all-round responsible practices—from the way staff are treated to responsible environmental stewardship, to positive contribution to the local community. And shortly, Celsias will be featuring a new CSR section, dedicated exclusively to businesses doing good, or not so good as the case may be.
HOW TO WIN
In the meantime, we want you to tell us what you think CSR means or what you think it should encompass. Share your thoughts with us and you could win some delicious lightly sparkling sauvignon blanc from the sustainable folks at Villa Maria.
Main image: Flickr-the Italian voice
Corporate Social Responsibility is enlightened business brand-protection or brand building. For example, the companies in Christchurch that get behind a new 'greening the rubble' project to use vacant quake-damaged sites for community benefit will be better regarded, have more fulfilled staff and get some publicity. Call Rhys on 021 462 260 if this appeals to your sense of CSR?
Written in October 2010