By Celsias
Posted on Oct. 27, 2011. Listed in:
A new breed of sloth is giving away $1 million in happiness to try to lure tourists to Costa Rica.It caught our attention. Who knows what may come after 100% Pure ?
The Costa Rican Tourism Institute (ICT) and U.S. advertising agency 22squared unveiled a series of promotional videos last week that feature a talking three-toed sloth hanging from trees and zip-lining in various locations in Costa Rica. The sloth, referred to as “Mr. Sloth” in the videos, is advertising the Costa Rica’s new “Million Dollar Gift of Happiness” campaign. The promotion will give away a free trip to Costa Rica every weekday until Feb. 5, 2012, totaling $1 million in “gifts of happiness.”
Nice idea? One that gets you thinking?
“Hello Americas, I’m a sloth,” the very clever, and talking, sloth. “A sloth that lives in the happiest country in the world: Costa Rica.” The Sloth goes on to list four reasons why Costa Rica is considered to be so happy: 5 percent of the world’s biodiversity, two oceans, friendly locals, and talking sloths.
Apparently the talking sloth was used to differentiate this campaign form the more usual tourism advertising for Costa Rica, which focuses on green and beaches and flora and fauna.
The “Million Dollar Gift of Happiness” campaign is hosted entirely online at www.facebook.com/visitcostarica . On the site, people interested in winning a “happiness vacation” can enter the contest. Entrants choose from five types of trips: Adrenaline Happiness, Adventure Happiness, Authentic Happiness, Romantic Happiness and Wild Happiness. Each package offers different types of vacations and a video to describe the prizes. Participants can enter the contest daily.
