By Kate R.
Posted on June 30, 2011. Listed in:
An award-winning community initiative aimed at making it easier for the public to support cafes committed to environmentally and socially responsible business practices was launched in Auckland this week. The Conscious Consumers cafe project is a non profit initiative that has been successfully operating in Wellington for the past year.
Conscious Consumers awards cafes with Scout-inspired badges that are displayed in the cafe’s front window to communicate to customers the range of practices employed inside. This could range from the use of certified fairtrade coffee or free-range eggs, the composting of food scraps or the use of seasonal produce. Cafes are also profiled on the Conscious Consumers website, where suppliers of relevant sustainable goods or services are listed.
Auckland Co-ordinator Nadine Wakim is excited about establishing Conscious Consumers in Auckland with support from Auckland Council, business associations, suppliers, local cafes and a growing base of ‘conscious’ consumers.
“Based on the excellent response we’ve had from cafes that have joined the project so far we’re certainly off to a great start and I look forward to expanding the number of ‘conscious’ cafes in the region and promoting them to Aucklanders and visitors to our city!”she says.
The Conscious Consumers cafe project gives customers the power to make informed purchasing choices and acts as an incentive for cafes, encouraging commitment to waste minimization and other sustainable business practices.
A full list of the cafe's already participating in Auckland can be found here. Wellington's cafes are also listed on the Conscious Consumers website.
